American Diabetes Association Introduces "I Decide To Fight Diabetes" Day
06/21/07
To complement its "I Decide To Fight Diabetes" campaign, the American
Diabetes Association (ADA) announces two new ways for people to join ADA in the fight against diabetes:
The "I Decide Day" (" ID Day"), and personalized "I Decide" logo products.
To help lead the fight, health and fitness pioneer- Donna Richardson Joyner, has joined with the ADA to
encourage others to commit to the fight against diabetes. "My passion in life is to create social awareness of the
importance of health, to get people to commit to living a healthier lifestyle by strengthening their minds, bodies
and spirits." "I know we can all take small steps to help prevent and manage this disease! It's a fight for us, our
friends and our loved ones."
Nearly 21 million children and adults in the U.S. have diabetes. Another 54 million are at risk. If current trends
continue, one in three Americans (one in two minorities), born in the year 2000 will develop diabetes in their
lifetime. Diabetes costs Americans hundreds of millions of dollars in treatment fees and can lead to heart attack,
nerve damage, lower-limb amputations, blindness, kidney failure, coma and death.
"I Decide To Fight Diabetes" is a fundraising campaign designed to motivate those affected by diabetes to
take action to stop diabetes in its tracks and inspire everyone to live healthier lives and make better choices
when it comes to preventing and managing diabetes. Proceeds from the monies raised through the "ID Day" and
personalized "I Decide" logo products will support ADA's research, information and advocacy efforts across
the country.
The "ID Day" will raise the level of awareness by inviting people everywhere - in the workplace, at school, and
in organizations-to participate. "ID Day" is a day of action where participants are urged to jumpstart their
personal fight against the disease. Those involved in "ID Day" are asked to pledge $5, eat a healthy lunch, and
wear sneakers to work in order to take an afternoon exercise break - all to actively become engaged in the fight
against diabetes.
"I Decide" is symbolized by a signature sterling silver charm - a representation of the commitment to prevent
and cure diabetes and improve the lives of all people affected by the disease. In addition to the charm, people
can transform a picture of themselves or a loved one into their very own"I Decide" logo, putting a face to the
fight against diabetes. With a few mouse clicks, visitors can select a t-shirt, totebag, mug, magnet or postage
stamp, and have their ID personalized logo printed on the items.
To show your support and to get your charm or logo gear, call 1-800-DIABETES or visit
(Author: http://www.diabetes.org/idecide)
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