Battle To Prevent Skin Cancer Goes Indoors
05/07/07
As Americans go outside to enjoy
warmer weather, they're slathering on the sunscreen, well aware of the
danger of exposing unprotected skin to cancer-causing UV rays.
Unfortunately, they're also spending hours each day inside their sunny cars
and homes -- completely unprotected and at risk from the same rays. This
danger is highlighted in a new study from the American Academy of
Dermatology that shows a higher incidence of left-sided skin cancers on
sun-exposed areas (head, neck, arms and hands) of drivers (1).
Just as sunblock protects skin outside, certain window films provide
indoor UV protection. LLumar(R) automotive and VISTA(R) home and business
window films utilize patented UVShield(TM) technology to block 99.9 percent
of UVA and UVB radiation. Window films with this level of UV protection are
manufactured by CPFilms Inc., a division of Solutia Inc. (OTC Bulletin
Board: SOLUQ), and are professionally installed in both home and car.
"Parents should be aware that their children's skin is not fully
protected when they are behind glass," said Perry Robins, M.D., president
of The Skin Cancer Foundation. "UV-protective window films are an effective
way to reduce overexposure to UVA radiation."
Deep-penetrating Ultraviolet A (UVA) rays pass through ordinary
untreated glass in vehicles, in homes, and at work or school. These rays
are present all day, every day of the year.
Because many people incorrectly assume they are protected from the
sun's harmful rays when behind glass, CPFilms Inc. is launching a national
consumer education campaign to raise awareness about the importance of
indoor UV protection. May is National Skin Cancer Awareness Month. The
company will distribute literature on the topic of indoor UV protection
through its network of LLumar and Vista window film installers.
According to The Skin Cancer Foundation, the skin cancer epidemic is
becoming more of an issue in younger people. Overexposure to the sun during
early childhood is a leading factor contributing to the increase in skin
cancers including basal cell and squamous cell carcinomas and melanoma.
"As research continues to evolve, the need for UV-blocking window film
becomes more evident," said Kent Davies, president of CPFilms and senior
vice president of Solutia Inc. "VISTA and LLumar window films with UVShield
offer unprecedented levels of UV protection. We are committed to developing
window film products that offer the utmost in protection and raising
awareness about the importance of indoor UV protection."
VISTA and LLumar window films with UVShield have received The Skin
Cancer Foundation's Seal of Recommendation, which ensures that a sun
protection product is safe and effective, and is proven to aid in the
reduction of sun- induced damage to the skin.
SKIN CANCER STATISTICS
-- Skin cancer is by far the most common cancer in the United States with
more than one million new cases diagnosed each year. It also is one of
the fastest growing types of cancer.
-- One blistering sunburn in childhood more than doubles a person's
chances of developing melanoma later in life.
-- It takes less than 10 minutes for unprotected skin to become damaged.
-- One in five Americans will develop some form of skin cancer.
-- The majority of skin cancers are almost always preventable with good
sun protection habits.
About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely
devoted to the prevention, detection and treatment of skin cancer. The
mission of the Foundation is to decrease the incidence of skin cancer
through public and professional education and research.
VISTA(R), LLumar(R), UVShield(TM) are registered
trademarks of CPFilms Inc.
Corporate Profile
CPFilms is a business unit of Solutia Inc. (OTC Bulletin Board: SOLUQ),
a high-performance specialty materials company based in St. Louis, Mo. As
the world leader in aftermarket window film, CPFilms manufactures and
processes more than 100 types of professional automotive, building,
safety/security, and decorative film. CPFilms products are designed to meet
international standards, come with a factory-backed warranty, and are
professionally installed. Through our global network of factory trained and
authorized dealers, each vehicle or facility, regardless of location,
receives the same high-quality film and same expert installation services.
Forward Looking Statements
This press release may contain forward-looking statements, which can be
identified by the use of words such as "believes," "expects," "may,"
"will," "intends," "plans," "estimates" or "anticipates," or other
comparable terminology, or by discussions of strategy, plans or intentions.
These statements are based on management's current expectations and
assumptions about the industries in which Solutia operates. Forward-looking
statements are not guarantees of future performance and are subject to
significant risks and uncertainties that may cause actual results or
achievements to be materially different from the future results or
achievements expressed or implied by the forward-looking statements. These
risks and uncertainties include, but are not limited to, those described in
Solutia's most recent Annual Report on Form 10- K, under "Cautionary
Statement About Forward Looking Statements," Solutia's quarterly reports on
Form 10-Q, and in filings with the U.S. Bankruptcy Court in connection with
the Chapter 11 case of Solutia Inc. and 14 of its U.S. subsidiaries. These
reports can be accessed through the "Investors" section of Solutia's
website at
(Author: http://www.solutia.com)
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